Only in Canada Only in Canada
Related Articles
Kim Kardashian’s lingerie line has just joined forces with a significant partner, and it’s none other than the NBA, solidifying its position as the official underwear provider for the league.
The exciting announcement, made on Monday, revealed that SKIMS is entering into an official collaboration with the National Basketball Association. This partnership extends beyond the men’s league, as SKIMS will also make its mark in the WNBA and USA Basketball.
This newly-forged venture is part of a multi-year agreement and represents a substantial triumph for Kim Kardashian. It promises to grant SKIMS a whole new level of exposure in the fashion and sports world.
Kim Kardashian expressed her pride in the partnership, stating, “I am incredibly proud of SKIMS’ partnership with the NBA, as it is a reflection of SKIMS’ growing influence on culture. Together, SKIMS and the NBA will unite people from all walks of life through the realms of fashion, sports, and talent, and I eagerly anticipate the success of this partnership.”
NBA Commissioner, Adam Silver, also shared his enthusiasm, saying, “SKIMS has quickly become one of our most culturally influential brands. We look forward to offering unique experiences, fresh offerings, and top-tier products to both NBA fans and SKIMS users through our collaboration.”
In terms of the specific initiatives stemming from this partnership, there is some ambiguity at this point. Silver has hinted that fans can anticipate seeing SKIMS featured in creative ways at league events, including the All-Star Game, in-season tournaments, and, most likely, the playoffs. As a result, prepare to encounter SKIMS branding across basketball arenas and beyond, with the possibility of players donning the SKIMS attire.
This development comes on the heels of Kim Kardashian’s successful launch of her men’s line, which quickly became a record-setting bestseller in the digital marketplace. Notably, this expansion of her brand also attracted high-profile athletes, including Neymar Jr., Nick Bosa, and OKC’s Shai Gilgeous-Alexander.
